"Your research - broadly gathered, accurately tested, deeply and widely analyzed, and clearly communicated to the client - reflects a level of excellence to which other research firms should aspire. For our current major client, it has provided critical new understanding of his target audience groups. It has brought new insights into his business, upon which his entire enterprise can prosper in coming years.

"You communicate your data in complete detail, while keeping the fundamental meaning of the data clear and focused for the client. This is more than science, it is art."

C. Jackson Bain, President
Bain and Associates, Inc.
Communications Counselors
Alexandria, VA

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"I am writing on behalf of NUSIGN Outdoor Media to express our deep satisfaction in the research project we commissioned from On Target Research. Every phase of this project, from our initial conversation with you, through the design consultations, through the data gathering stage, through delivery of the final report has garnered our respect for your company.

"I want to particularly mention how impressed we were with your immediate grasp of our research needs and your rapid design solutions that permitted us to carry on with this project so quickly. As you may remember, we took bids on this project, and none of your competitors offered such a short turnaround, something we sorely needed. At the same time, your cost was lower than all the competitive bids, again permitting us to move quickly and get more for our budget for this project than we would have afforded from anyone else.

"We are delighted with the format of the final report. It is clear, concise yet thorough, and polished and professional in appearance. I cannot say the same of similar product I have received from other research companies in the past; in fact, I have had to reformat other research products in order to make them understandable or aesthetically appropriate. The report you delivered to me was ready for the public, and we are happy to share a report of this caliber with company outsiders.

"We are delighted to have found you, and we will turn straight to On Target Research with any future research needs. We look forward to working with you again in future."

Sincerely,

Kerry Osborne, Ph.D.
Vice President, Systems & Information
NUSIGN Outdoor Media

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"It has been a few months since you performed the market research work for us, so I write this with a very good appreciation of the benefits of the work. In launching our new company, I considered one of the most important things we would do is brand and position the company. Your work to help us get into the minds of our customers and prospects really pinpointed - with precision - what our brand should represent. And the rest fell in place from there.

"Looking back, I feel confident that we have hit on a position and brand that impinges on our public and will have lasting value. I look forward to continuing to work with OnTarget as we build our company."

Mike Driessen
Experio Solutions
Executive Vice President
Dallas,TX

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"The survey of business travelers and corporate travel planners that your company did for us really "peeled the onion" on what these publics need and want from a hotel in the way of technology. In addition, the positioning that grew out of your research was nothing short of stellar! We now have a strategically researched, laser-like position that will dramatically assist us in rolling out our new brand."

Best Regards,
Jeffrey L. Donner, President
Matrix Lodging, LLC

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"You followed through as promised and the information the hotel received was detailed, accurate and objective. The information and insight was worth every penny. I have already used this information to take corrective action in our need areas and as a training tool to educate my associates."

Scott M. Ragatz,
General Manager
Courtyard by Marriott
Norwalk, CT

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"From a financial analysis of our company, we discovered that On Target Research saved our firm over $300,000 ...To say that we are 'happy clients' is an understatement."

Robert Cefail, President
Robert Cefail & Associates
Telecommunications Company
Clearwater, FL

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"Our promotional mailings are getting approximately twice as many responses since we implemented the findings of the survey. The best, however, is the confidence I have that any promotion we use that is based on this survey will have similar results. Thanks for all your help."

Sara Downey, VP Public Relations
The Durable Slate Company
Columbus, OH

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"My company, which was in a confused state less than a year ago, is now a profitable corporation. This has a lot to do with a thorough and easy to understand marketing plan developed by On Target."

Craig Taylor, President
Craig Taylor Clothing

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"My business is expanding continuously since the surveys have been done and implemented. ..Our fliers have a much better return and the new customers just seem to keep coming day after day. Our business has gone into a higher and much more viable range and at this time is still climbing."

Royce Quimby, Owner
Pizza Gallery, Inc
Bloomington, MN

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"Our goal was to sell the product with direct response, via a 30-minute infomercial. We hoped to determine the elements that were our effective selling points... Your staff designed a program specific to our requirements by sampling a 'test' video on a TV screen... You guided us on the style of questioning and inquiry that resulted in key words that had a real value in communicating our message. We would not have thought that 'convenience' would be a key selling word and yet it proved to be a connection that almost every woman could make between busy lifestyles and make-up products."

Terri Hartman
ColorWorks Make-Up Products
North Hollywood, CA

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"Your research project has been invaluable in our practice over the past 18 months... The initial investment we made to undertake this project has long since been recouped. More importantly we are still enjoying the long term benefits. We not only know what our clients desire, but also when and how to approach them. We have suggested a similar research project, performed by your firm, to several of our close associates. There is no reason for us at The Animal Clinic to do anything but say 'A job well done, On Target Research.'"

Dr. Wayne Morris
The Animal Clinic
Manning, SC

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