• Marketing in Troubled Times
• Marketing Lies - Why you don't need to build brand awareness before you can make any sales
• Banner Ads Bashed - the problem with banner ads? No surveys!
• Marketing Lies - Psychiatric Pseudo-Science and Marketing
• Direct Marketing - Returns on Advertising
• Positioning - how the world has changed - an article about the value of product positioning.
  
• The Tale of Two Tag Lines -- tag lines actually forward the brand's intended position.
  
• Testing Marketing Tag lines - "Those on top, have always been plagued by ankle-biting midgets.
  -- Advertisements are supposed to make the reader want to buy the product or service advertised...
• The need for market surveys -- you need to understand your prospects and how they think about your product - the best way to do that is to survey them.
  
• The marketing of water --
  a critique of the positioning efforts of various water brands.
• Marketing is about communicating with your prospects. Communication involves understanding. Why not brand your product understandably -- say what your product is in its name?
  
• The Economy: Barrier or Blessing?
• Positioning Errors -- what not to do when positioning your product.
• The Marketing March to Hell.

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